Top Football Betting Sites for UK punters

Football betting has been around for decades, particularly in the United Kingdom. In this post, I review top football betting sites, including an overall rating of each to help punters make the right decision.

Best football betting Sites UK ()New customer offerBonus Codes / Links
Up to £100 in Bet Credits for new customers at bet365. SIGN UP HERE
Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
William Hill
william hill
Bet £10 Get £30 free bets GET WILLIAM HILL PROMO CODE
New customers using Promo Code P30 only, min £10 stake, min odds ½, free bets paid as 2x £15 (30 days expiry), free bet/payment method/player/country restrictions apply.
£30 free bets + 30 free spins GET BETFRED PROMO CODE
New UK & NI customers only. 18+. Sign up using promo code ‘SPORTS60’. Deposit & place first sports bet at a minimum of £10 in one bet transaction at evens (2.0) +. £30 paid in free bets within 48 hours of bet settlement, expires 7-days after issue. Doesn’t apply to customers who place their first bet on the Virtual Grand National. E-Wallet & Prepaid Card restrictions apply. Your first bet must be settled within 60 days of bet placement. SMS validation may be required. Game restrictions apply. Maximum 30 Free Spins on selected games. Free Spins expire after 7 days. Full T&Cs apply.
Paddy Power
New customers only. Place your FIRST bet on any sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using Cards or Apple Pay
£50 cash reward GET BETHARD BONUS CODE
Select welcome bonus from deposit menu before first deposit of mon £20. For every £100 wagered £5 will be credited. Max bonus is £50. Wagering on sportsbook must have odds of min 1.80. This offer doest not apply to wagering on certain games. T&Cs apply.

Bet365: The Ultimate Football Betting Site

bet365 logo

The moment I landed on bet365 homepage, I noted that it is an expansive betting platform.  The sportsbook is available in more than 200 countries,  bet365 is popular for taking football to virtual every European country that legalized sports betting. However, a problem with withdrawing funds is something I find quite unpleasant.

Bet365 football betting Platform Review

Bet365 boasts of a comprehensive betting platform. I divided my betting experiences for this review into the following categories:

Bet365 Sportsbook

Bet365 is deeply involved in sports betting. The soccer section features major football leagues in Europe and around the world, including international friendlies and cup matches. There are more than 300 betting markets for every live-game depending on whether a match has kicked-off, or yet to start. They include match result, goals, money, Asian handicap, and corners, minute by minute scores, even/odd goals, first half result, cards overs/unders and more. Ostensibly, the betting market available to soccer players is very extensive on this sportsbook.

Exciting Odds on bet365

I also noted that bet365 provides exciting odds to football bettors on its platform. The odds are displayed in decimal format. You can place a wager before kick-off and take advantage of attractive odds or do so through live-betting. Technically, the odds are player-friendly and very competitive. The maximum payout for soccer bets at bet365 is pegged at £2,000,000. And when it comes to maximum bet amounts, it depends on the bet slip and game selection.

Excellent User Experience

I had a great experience using bet365. I would say it is a user-friendly betting site. The site features quick navigation on the home page for easy access and flipping between games. Every button or menu expands into everything you need to know, not to mention the iconic green website theme. Odds for the live game are displayed in yellow.

Mobile site, Mobile Optimization & Responsiveness

Bet365 website is viewable on mobile devices. Everything is accessible on-the-go, including on mobile App. The site also loads faster on mobile devices.

Bet365 Mobile Application

Bet365 has a mobile App through. With it, I managed to place a pre-match bet and also bet on live games using the App. The cash-out feature on mobile was particularly impressive.  Sign up offer for new clients and bonuses for existing customers are still available through the mobile App. However, I noted that the App sometimes lags, especially when playing live games.

Bet 365 Live Streaming Service

I was also able to test the bet365 live streaming service. While it is free of charge to stream soccer games on this platform, a player must have a positive balance in their account. Alternatively, one must have staked on soccer games 24 hours before kick-off to stream games free of charge.

  • To use the Live Streaming service you will need to be logged in and have a funded account or to have placed a bet in the last 24 hours.

William Hill: The Ultimate Boxing Bookmaker

william hill sportsbook sign up offer

While William Hill largely focuses on boxing, it is equally a top football betting site. The bookmarker has an outstanding football betting platform accessibly in more than 85 countries. The main countries outside the U.K where the site is accessible without restrictions are Austria, Gibraltar, Malt, Ireland, Malta, Finland, Sweden, Luxemburg, Slovenia and more. I, however, notable a few disadvantages with William Hill such as lack of mobile streaming on their mobile App and uninviting welcome bonus.

William Hill extensive Sportsbook

Because William Hill is a top betting site available in more than 85 countries, exploring their sportsbook is particularly important to a football punter like me. The sportsbook covers wide-ranging football matches from across major world leagues. There is also a section for eSports, which is an expanded football gaming section. The company’s partnership with Tottenham Hotspur football club epitomizers its interest in football betting. There are more than 200 betting markets for every game such as total goals, team goals, handicap, goal time, half-time result and more. Punters can also use the New William odd builder to place a stake on their predictions.

Competitive Odds on William Hill

Football odds on this betting site are featured as fractions. Most importantly, I noted that the odds are competitive hence player-friendly. The maximum stake on football betting on this bookmarker stands at £10,000 with the maximum winnings payout pegged at £2,000,000. I noted that payout is above what most betting sites offer.

Mobile site, Mobile Optimization & Responsiveness

Visiting William Hill on a mobile device is exciting because the site is very responsive and user-friendly on mobile devices. It is one of the few sites I have noted adjusts well to mobile viewing.

William Hill Mobile Application

William Hill has an exemplary mobile App. Everything is clear when you visit the site on their App. However, punters cannot streams games live on William App, which is a big disappointment to most people.

Huge investment on Live Streaming Service

William Hill has invested heavily on its streaming services. On the desktop view, streaming games is seamless, offering players more than a gaming experience. They have a podcast section, William Hill Radio and betting TV. These are powerful media combination for punters who like to stream and bet on live games.

Overall, I would rate William Hill 4.5 out of 5 stars.

Betfred: Football Betting Made Easy

Betfred logo

Betfred is not just a betting company but as a platform for soccer lovers who want to place a wager on their favourite football matches. I discovered that Betfred is available in more than 30 countries, something that makes it even more appealing to football lovers around the world. Its operations are mostly concentrated in the U.K, Gibraltar, Latvia, Austria, Portugal, Denmark, China, Italy, Poland, France and Spain. However, I noted that Betfred bonuses and offers come with very strict conditions.

Betfred football betting Platform Review

Betfred has one of the best football betting platforms in England. The platform is very straightforward both for the inexperienced, average and experienced punter. On the sports section, I selected football and noted that the bookmarker has exciting betting features. Players can choose In-Play for live betting, select a football competition in any country, bet on TV matches, use coupons to place a stake or selected from major world football leagues and tournaments.  The betting markets are equally expanded, giving you interesting staking options such as full-time winner, correct score, corner, half-time and more.

Exciting Odds on Betfred

Default odds on this platform appear as fractions. However, you can change that to a suitable format.  Betfred pays winnings of up to £1,000,000. It is the maximum payout. However, the maximum stake depends on the nature of your bet or combinations.

Mobile site, Mobile Optimization & Responsiveness

First off, you must log in from a country where Betfred conducts its operations to participate in football betting. On mobile, I had a seamless betting experience. The platform is highly responsive to mobile devices. I would say the blue theme, logo, menu and navigation buttons are very alive on mobile. The live feed featuring Betfred offers and promotions is also very active on a mobile device.

Exciting Mobile Application

Betfred has an exciting mobile app that makes it easy to bet on football. A notable feature about this App is In-Play and cash-out features that are prominently displayed. The sign-up offer is also available to new players who sign up via the App. It also features various football betting games and a live stream feature. However, games sometimes lag when you stream them lag, which is a big setback.

Betfred Live Streaming Service

Betfred offers streaming services to football lovers, both on mobile and desktop. The streaming app is especially useful for football punters who want to watch game lives and stake on live games using In-Play feature.

My overall rating for Betfred as a football betting site is 4.7.

Paddy Power: Intuitive Football Betting Experience

paddy power horse racing betting

Paddy Power, usually abbreviated as PP, is a popular betting site in England. It is also available to punters in countries such as Portugal, Spain, Sweden, Norway, France, Denmark, Malta, Gibraltar, Greece and Japan. Players in the Isle of Man, Republic of Ireland and Gibraltar also have access to Paddy Power. A major disadvantage of this platform is that most of its products focus on the U.K market hence less useful to players in the countries mentioned above.

Paddy Power Sportsbook

Paddy Power has one of the most exciting sportsbooks. Everything you need is right where you should find it. Menu icons have distinctive background colours making it easy to navigate your way around. Football section has a green background which upon clicking, reveals more details of games and leagues. Features leagues are EPL, UEFA nations league, Belarus premier league, la Liga, league one and major European soccer leagues. I noted that paddy power offers bettors exciting betting markets such as handicap, double chance, over/unders, draw no bet and more.

Competitive Odds

The odds are competitive at Paddy Power, often displayed in fraction format. The maximum stake varies from sports to sport but punters can stake as low as £0.01. Maximum winnings at Paddy Power stand at £1,000,000.

Mobile site, Mobile Optimization & Responsiveness

When I visited Paddy Power on a mobile device, everything looked great. The distinctive menu colours still stand out. The green background theme is very clear and attractive as it is on desktop. The site is very responsive on mobile. The optimization is also great. However, with a mobile view comes the disadvantage of more time spent on navigation the platform.

Paddy Power Mobile Application

Like most football betting sites, Paddy Power has an exciting mobile App. I could bet on-the-go. Their cash-out feature on mobile is particularly exciting.  However, a major disappointment with the Paddy Power App is the huge display of icons overflowing the screen.

Live Streaming Service at Paddy Power

You can stream games on Paddy, thanks to powerful live stream feature. However, to use this feature, I had to place a bet 24 hours before kick-off. Another option is that one must have at least £2 in their account to stream games.

After interacting with football betting section at Paddy Power, my rating for the platform 4.6 out of 5 stars

Bethard: Sports Betting Made Better

Bethard is top bookmarker covering many sports on their website. The sports betting section is particularly impressive, making it one of the top sportsbooks in the U.K and beyond. Bethard is also available in Spain, Malta, Sweden and other countries. Its operations are mostly concentrated in Europe.

However, I noted that compared to most sportsbooks, Bethard does not have a lot of banking options. Their sports betting platform is also section limited to a few sports.

Bethard football betting Platform Review

Bethard majors are sports betting, something underscored by their partnership with Zlatan Ibrahimovic. When I checked their sportsbook, I noted they have features such as In-Play, upcoming games and game highlights. Their platform features major world leagues such as French League 1, Serie A, Belarus premier league, EPL, world cup 2022 and more. There is a section for daily match list. Betting markets are very accommodating. You can bet on a straight win, draw, goals, corners, halves, cards and more.

Exciting Odds on Bethard

Bethard has player-friend odds that are notwithstanding competitive. The odds on this platform are displayed infractions. I noted that the maximum payout at Bethard stands at £50,000, which I must admit is one of the lowest. The good thing is that withdrawing money on this platform is free of charge. The payout on pre-match games varies between 95% and 96%.

Mobile site, Mobile Optimization & Responsiveness

When navigating Bethard platform, everything looks straightforward. Most notably, the site is very well optimized for mobile viewing. I did not notice any lags when visiting Bethard via my smartphone. On mobile, navigation features such as a menu, sports, and login are displayed at the bottom of the homepage. However, compared to the desktop view, navigating Bethard on mobile view is quite tedious because only a few site features are visible.

Bethard Mobile Application

Bethard is not among the oldest betting sites but its mobile app is outstanding. You can place a bet on a football match using the App. I noted that the App is an APK file downloadable from Bethard site. You can also bet on live games using Bethard App. However, a notable disadvantage that comes with using Bethard App is that only a few games are displayed on the screen, and the scroll list is very long.

Bethard Live Streaming Service

Bethard is yet to integrate live stream feature on its platform. Punters can, however, use the live betting feature to stake on live events.

Overall, my rating for Bethard is 4.0 out of 5 stars.

The Best Feature of Each Operator

  • Bet365:  The best feature of bet365 is their bet builder that makes it easy to place acca and parlays.
  • William Hill: William Hill’s best feature is their live stream featuring William Hill TV, podcast and William Hill Radio.
  • Betfred:  Betfred has one of the best intuitive sports betting platforms.
  • Paddy Power: Power Odds make Paddy Power Outstanding.
  • Bethard:  The best feature at Bethard is their App.

Conclusion – Which One to Choose & Why

Taking at the football betting sites into consideration, William is the best. It is user-centred, offering many betting tools such as cash-out function, live stream, a betting App, TV, radio and podcast.

Betting site



  • Lots of football betting promotions
  • Odd builder tool for quick betting
  • Attractive odds
  • Slow response to queries
  • Difficulty with withdrawing winnings
  • Strict conditions attached to promotions


William Hill
  • A very high payout
  • Competitive odds
  • Hi-tech streaming service
  • Sometimes the App lags
  • Few football promotions
  • Problems with verifying documents.


  • Several promotions
  • Intuitive betting site.
  • Many betting markets.
  • Strict conditions attached to promotions
  • Available in a few countries
  • Few account funding and withdrawal options.
Paddy Power
  • Power odds
  • Exciting offers
  • An exciting betting platform
  • Few football offers and bonuses
  • Icons on PP App are large hence overflow the screen
  • Few deposit options


  • An intuitive betting platform
  • Highly optimized for mobile viewing
  • Appealing site design
  • Low payout
  • Available in few countries
  • Low odds