Top UK Sportsbooks: Our favourite selection

This is a review of the best sportsbooks in the U.K. In the end, punters should make the best decision on the best platform depending on the features, pros and cons of each sportsbook.

Best betting Sites UK ()Bonuses for Bonus Codes
Up to £100 in Bet Credits for new customers at bet365. SIGN UP HERE - NO CODE NEEDED
Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
William Hill
william hill
Bet £10 Get £30 free bets GET WILLIAM HILL PROMO CODE
New customers using Promo Code P30 only, min £10 stake, min odds ½, free bets paid as 2x £15 (30 days expiry), free bet/payment method/player/country restrictions apply.
£30 free bets + 30 free spins GET BETFRED PROMO CODE
New UK & NI customers only. 18+. Sign up using promo code ‘SPORTS60’. Deposit & place first sports bet at a minimum of £10 in one bet transaction at evens (2.0) +. £30 paid in free bets within 48 hours of bet settlement, expires 7-days after issue. Doesn’t apply to customers who place their first bet on the Virtual Grand National. E-Wallet & Prepaid Card restrictions apply. Your first bet must be settled within 60 days of bet placement. SMS validation may be required. Game restrictions apply. Maximum 30 Free Spins on selected games. Free Spins expire after 7 days. Full T&Cs apply.
Paddy Power
New customers only. Place your FIRST bet on any sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using Cards or Apple Pay
£50 cash reward GET BETHARD BONUS CODE
Select welcome bonus from deposit menu before first deposit of mon £20. For every £100 wagered £5 will be credited. Max bonus is £50. Wagering on sportsbook must have odds of min 1.80. This offer doest not apply to wagering on certain games. T&Cs apply.

Bet365: The Ultimate Sportsbook for Sports Betting

bet365 logo

I like the fact that bet365 sportsbook has a handy bet builder tool for sports punters; something that gives it’s a huge reputation in the betting industry. Occasional challenges with withdrawing funds from this platform are, however, something they need to address. Licensed in countries like the United Kingdom, Australia, Spain…and others, bet365 has established its presence in a large number of countries worldwide.


I noted that bet365 sportsbook platform is one of the most expansive in the market. That notwithstanding, punters can choose from hundreds of betting markets available for each sport/game. While the sportsbook focuses more on soccer, I also noted that baseball, American football, cricket, darts, eSports, golf, ice hockey, greyhounds, rugby, snooker and volleyball are prominent features.  Each sport features exciting betting markets.  For example, basketball punters can place a wager on money lines, team props, game props, half, quarter and half props. Each of these markets is further expanded in even more exciting betting markets.


Bet365 features competitive odds compared to most sportsbooks. The money line for basketball is particularly attractive compared to what I found on other sportsbooks. The maximum bet on this platform depends on value pegged on an event. I noted that punters using bet365 can withdraw winnings of up to £2,000,000 for soccer bets and £1,000,000 for horseracing.

User Experience

I enjoyed using bet365. Ostensibly, the sportsbook platform is straightforward and easy to navigate. The menu bar indicated A-Z, In-play and other features were particularly helpful.

Mobile Site, Mobile Optimization & Responsiveness

Bet365 is well-optimized for mobile viewing. The same site features available on desktop view is available for smartphone users. I also noted that the company has a handy mobile App.

Mobile Application

Bet365 has one of the best mobile Apps in the betting industry. When I signed into my account via the App, features like cash-out, sports, In-Play and bet slip were prominently featured. However, I noted that the App lags occasionally, perhaps due to lack of frequent updates.

Live Streaming Service

I managed to stream games such as horse racing and soccer on the bet365 website and App. However, the caveat is that a player must have a positive balance in their account. Alternatively, place a bet 24 hours before kick-off to stream games. In my opinion, this is a handy feature for punters.

Based on my experience using bet365 sportsbook, I rate it 4.6 out of 5 stars.

To use the live streaming service you should have positive balance in your account, or should have placed a bet in the last 24 hours.

William Hill: Expanded Boxing Experience

william hill logo

William Hill is deeply rooted in British betting culture. Today, it has established its operations in more than 80 countries that legalize sports betting and casino gambling. Boxing is the company’s main focus, something that saw them partner with boxing icon, Anthony Joshua as their brand ambassador.

Player Offers & promotions at William Hill

If you are looking to place a wager on any sports at William Hill, the following are notable offers and bonuses on their sportsbook:

Welcome Bonus

  • Sign up with William Hill promo code P30 and get up to £30 on free bets credited as 2x£15.


After exploring William Hill sportsbook, I noted that it covers major sports such as horseracing, football, Ascot AUS, Ice hockey, greyhounds, cricket, tennis, boxing and basketball.  Since the platform focus on boxing more, I explored their boxing section for betting markets. In a boxing match, punters can stake on markets such as win, draw or loss. Other markets are the method of a result, round betting, grouped betting, fight to go the distance, overs and unders. This is impressive given that I had my options on which to place a wager.

Odds at William Hill

William Hill odds, often displayed as fractions are player-friendly.  You can change odd format on the sportsbook, something that makes it even handier for punters. The maximum stake is £10,000 but often varies from sport to sport. However, the maximum payout at William Hill is £2,000,000, which is above the market best of £1,000,000.

My User Experience at William Hill

William Hill sportsbook is interactive. The attractive site design was particularly awesome. Navigation buttons are strategically placed, something that made it easy to find my way around the sportsbook.

Mobile Site, Mobile Optimization & Responsiveness

William Hill sportsbook website loads faster. While it features lots of graphics, I was surprised by how fast it loads on mobile. The theme is light, and items on the site are viewable on a mobile device.

William Hill Mobile Application

William Hill has a mobile app, which I downloaded and signed into my account. The App loads faster. Welcome, and existing player bonuses are also available on the App. A notable concern with the App is the colour theme which is not very impressive. Icons on William Hill are also large with only a few items displaced. Betting using the App is harder than destock betting.

Live Streaming Service

William Hill makes it possible to stream games and bet live. William TV is particularly useful, not to mention William Hill Radio and podcasts that provided me with game insights.

Overall, especially based on my experience with the sportsbook, I rate it 4.55/5.

Betfred: A Simplified Sportsbook

Betfred is one of the most simplified sportsbooks I have used. The site operates legally in the United Kingdom. What I liked about this sportsbook is the simplicity of their sportsbook platform. I also noted that Betfred has different Apps for casino, games, bingo and lotto. However, the sportsbook is not very expansive.

Offers & promotions for punters at Betfred

New players at Betfred get up to £30 in free bets when they register, deposit and place £10 stake.

A review of Betfred Sports Betting Platform

If you are looking to use Betfred sportsbook platform for the first time, I noted the following:

The sportsbook platform is quite expansive featuring sports such as tennis, horseracing and tennis. These sports happen to be their main emphasis. I dug deeper into betting markets, especially horseracing and noted there are fairly good options for punters. You bet on the race card or choose from other markets such as the horse to finish second, third and more. There is a special market offer known as #pinkyourpunt.


Betfred gives punters a chance to stake on competitive odds for every sport featured on the platform. The maximum stake varies from sport to sport but often depends on the maximum payout for every bet slip. However, punters cannot withdraw winnings exceeding £1,000,000.

User Experience

I had a simplified betting experience on Betfred. If there is any sportsbook with a simplified platform, Betfred carries the day. Everything is straightforward. From the menu bar, game display to app download icons, I enjoyed using this sportsbook. My messages were easy to access, thanks to a dedicated section for communication.

Mobile Site, Mobile Optimization & Responsiveness

I visited Betfred on mobile too and everything looked seamless. The theme, graphics, colours and textual display are very appealing on a mobile device. It is the same experience I got on the desktop view. However, betting on mobile is quite tedious because I had to do a lot of scrolling and flipping between games to access more sports and markets.

Mobile Application

Betfred mobile App is a simplified approach to gaming on the sportsbook. The main features of the site are captured on their app, including sign-up offer. However, I noted the same problem of the need to browse more and flip over many WebPages as I did with mobile browsing on their site. Only a few items are displayed, hence time-consuming.

Live Streaming Service

Betfred radio makes audio streaming possible. In any case, audio commentating made my gaming experience exhilarating. There is also live video streaming, especially for horseracing and soccer.

In general, my rating for Betfred is 4.4 out of 5 stars.

Paddy Power: The Betting Platform with Power Odds

paddy power logo

Paddy Power is a popular sportsbook in the U.K. The company focuses its activities on sports betting. When I checked their sportsbook platform, two things were very outstanding. I liked the exquisite display of site icons using different colours that jest up their attractive them. Their modest coverage of sports betting was equally impressive. Further inquiry about Paddy Power led me to a discovery that they provide betting services is about 15 countries. However, their sportsbook is not very extensive.

Offers & promotions at Paddy Power Sportsbook

At Paddy Power, the following offers and promotions are available:

Welcome Bonus

A risk-free bet of £10 for new customers who lose their first stake. New customers only. Place your FIRST bet on any sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using Cards or Apple Pay

Paddy Power Sportsbook Platform Review

Here is my quick review of Paddy Power Sportsbook:


Paddy Power sportsbook is pretty straightforward, featuring games such as football, horseracing, darts, greyhounds, boxing, cricket, cycling, current affairs, basketball, baseball, eSports, ice hockey, martial arts, rugby, politics, volleyball, virtual sports, motorsports and more. I was particularly interested in markets available for football punters. I noted that there are several betting markets such as win, draw, correct score, unders, overs, Asian handicap, corners and goals. In my opinion, Paddy Power has enough markets for both the average and experienced punter.


Odds are Paddy Power is player-friendly. On average, the sportsbook offers competitive odds. The maximum stake varies from sport to sport and nature of bet slip but punters can stake from as little as £0.01. Paddy Power pays winnings of up to £1,000,000, which is the market’s most popular amount.

User Experience

I enjoyed using Paddy Power. I would say, the betting platform is decoratively designed but not exaggerated. The light green and deep colour blend are particularly impressive. The graphics and menu icons are also very appealing and responsive. The site loads without any lags.

Mobile Site, Mobile Optimization & Responsiveness

Paddy Power is very responsive on mobile. The theme remains the same, including images and icons. However, mobile browsing comes with the disadvantage of hidden features. I spent more time on mobile compared to desktop. Overall, the site loads faster on mobile devices.

Mobile Application

Paddy Power sportsbook App was impressive. The sign-up offer is available for app users. Players can also cash-out on the app, not to mention in-play features that look great on their App. I was, however, disappointed by the large display of icons, which meant only a few games were displayed at any point.

Live Streaming Service

On Paddy Power, ‘watch live’ is a very useful feature. It made by betting experience on the platform even more fulfilling. The power prices are available for live in-play gaming on paddy power. The feature is mostly useful to horseracing punters, but not as much available to other sports.

With all the above, I rate Paddy Power 4.6/5.

Bethard: Game Changers in Football Betting

Bethard is a fast-rising bookmarker focusing more on football. The company’s partnership with Zlatan Ibrahimovic as brand ambassador means they are available in Sweden for sports bettors. Bethard is also licensed in countries such as Denmark, England, Ireland and Spain. I was, however, not impressed by their narrow coverage of sports.

Offers & Promotions at Bethard Sportsbook

Straightaway, I dived into the platform’s promotions section and noted the following:

Welcome Bonus

New players stand to claim up to 100% initial deposit bonus match-up. The maximum bonus for new clients is £50 provided a player deposits £20 and similar stake on odds not less than 1.80.

Bethard sportsbook Platform Review

Bethard Sportsbook is not very expansive but it covers vital sports for the average and experienced punter like me. Notable sports on this platform are fantasy sports, virtual sports, football, tennis, basketball, tennis, ice hockey, horseracing, golf, basketball and handball. On average, there are up to five main markets per sport. In basketball, there is the main scoreboard, money line, spreads, unders/overs, teams goals and total goals.


Odds on this sportsbook are fairly competitive, often indicated in decimals. And when it comes to maximum payout, Bethard allows a maximum of £50,000. This is quite low because the best market value is £1,000,000, save for bookmarkers like William Hill and Bet365 that have maximum winnings pegged at £2,000,000 for some sports.

My Bethard User Experience

Viewing Bethard on mobile was exciting. It is very responsive and features useful navigation buttons. Live game odds are updated real-time and so are very responsive site icons. Overall, there are no lags and the theme is loads faster.

Mobile Site, Mobile Optimization & Responsiveness

There is a quick access menu at the bottom when visiting on mobile with features such as menu and login prominently displayed.  A major disadvantage with the mobile platform is that I spend more time flipping between odds. On the desktop, everything is displayed on one webpage.  The site is also very responsive on mobile. However, you will experience loading challenges in a low network.

Mobile Application

Bethard has an intuitive mobile App. I placed my bets without any challenges. Despite the fact the company is relatively new in the gaming industry; their mobile App beats most competitors in the betting enterprise. The app download link is available on their site as APK file. A major issue with this is the lack of regular updates.

Live Streaming Service

Bethard does not have a fully operational video streaming. I was, however, able to place live-basket bets using their ‘visualization feature’. The feature presents real-time game stats such as team possession, goal attempts, fouls and more. It also highlights live odds and game graphics.

My overall rating for Bethard is 4.3 out of 5 stars.

The Best Feature of Each Operator

  • Bet365: A powerful bet builder tool
  • William Hill: powerful streaming capabilities made possible by WH TV, Radio and podcast.
  • Betfred: Extensive football betting markets.
  • Paddy Power: High-value power/boosted odds.
  • Bethard: A highly interactive sportsbook

Conclusion – Which One to Choose & Why

My experience with each of these sportsbook comes with the hard decision of choosing the best sportsbook platform. While bet365 boasts of a strong global appeal, William Hill won my heart, thanks to their live streaming features and boosted odds. William Hill sportsbook is also very extensive with boxing as their main focus.

  • Many sportsbook offers and promos
  • Power cash out feature
  • Live streaming is available
  • Tough conditions attached to promotions
  • The bet365 app freezes frequently
  • A rarely available customer service.
William Hill
  • Powerful live streaming feature-TV, podcast and radio
  • An extensive sportsbook
  • Lots of betting markets
  • Few sportsbook offers and bonuses
  • Tough conditions attached to offers and bonuses.
  • Large icons on mobile App
  • An intuitive betting platform
  • Exciting bonuses and promotions
  • Competitive odds
  • Available in a few countries outside the U.K
  • The odds are not very competitive
  • Large icon displays on the mobile App.
Paddy Power
  • Power odds/process
  • Exciting sportsbook bonuses and offers
  • A useful live stream feature for horse racing punters
  • Low sign-up bonus
  • Live streaming is limited to a few sports.
  • The sign-up offer is low.
  • Sports betting odds are not very inviting
  • The mobile site is not very impressive
  • A fast-rising sportsbook
  • Low maximum payout.
  • Free withdrawals
  • Exciting player promos and offers